At Settlement Capital, we believe the future of both the structured settlement and settlement factoring industries relies on our abilities to educate everyone involved in a structured settlement from primary brokers (defense and plaintiff), attorneys, judges, insurers, factoring companies and most importantly consumers.

Let’s take the internet for instance. Although some may argue that factoring companies should not be advertising on key words such as "Structured Settlement", "Structured Settlement Funders" or "Structured Settlement Quote", we can all agree that annuitants know these terms. The reality is the majority of them do not know the term “Settlement Factoring.” Until annuitants are educated about Settlement Factoring, factoring companies will have to advertise on key words that are familiar to annuitants in order to help educate them about the process of factoring. If annuitants were educated about their rights and the option of settlement factoring in clearly defined terms, factoring companies would not need to use key terms that are typically used by the primary brokers. By defining the primary structured settlement market and the settlement factoring market, we will lessen the number of users using the term "Structured Settlement" which is one of the most expensive terms in any industry on a pay-per-click basis.

This course of action is going to take a joint effort on both the settlement factoring side and the primary side. The good news is both industries have been working side by side for over 5 years promoting transfer laws which have been approved in 46 states to date. It does not matter whether you believe these two industries are separate or under the same umbrella, both need to work together in order to clearly educate current annuitants and potential customers.

The process of informing annuitants of their rights under their structured settlement as well as HR2884 and their state transfer law should be purely educational. If annuitants are introduced to the term "factoring" in this manner, then the two industries will be clearly defined in the eyes of the annuitant. Should they ever have the need to factor payments in the future, they will be educated on the concept of factoring and they should know the key terms to look for on search engines. This same education should be applied to new annuitants going forward as well.

The fact that both markets are competing over the same terms on the internet has not only created a huge market for sploggers and click fraud , but has consumers confused about the mixed messages of the two industries. Licensing is not the answer to eliminate splogging or mixed messages, education is. By educating clients and consumers, we will eliminate the need for factoring companies to use terms that are primarily used for structured settlement brokers plus eliminating the splogger’s ability and incentive to focus efforts on one set of key terms. By working amicably, we will benefit both the Structured Settlement Industry and the Settlement Factoring Industry, but more importantly, we will benefit the consumers!